Come see the best of what American craft has to offer with our first foray into men's shirts. Here's why we think what we have to offer in terms of shirting is that special:
While fit is almost certainly subjective, I find that many of the Neapolitan brands RTW are just too slim and English brands either too slim or too baggy. While many great shirt makers offer shirts made by hand, their prices are well into $400-$500. Our prices are no where near that, and you get the same quality hand make that you would from them. All single needle stitching makes us one of the few American shirt makers offering that RTW and the entire process is done by hand. There's no computerized patterns and cutting and it's all labored over by expert craftsmen in a small workroom, not a factory floor.
Our shirts have a softness to them that my Borelli and Finamore do not. Charvet RTW are notoriously overpriced and underwhelming when compared to their bespoke Paris offerings (which I will not try to compare our stuff to) and English brands have collars that are far too structured. I feel we've married the best of all three. The fabric quality of Charvet, durability of T&A, and surpassed the softness of Finamore and Borelli.
In terms of fit, our shirts are a common ground between the "too baggy" shirts of our fathers and the "too slim" shirts of modernity, and should fit almost every body type. The summer oxford material we've sourced is incredibly lightweight and breathable and our chambray is durable and will stand up to repeated washes and wears. Our heavier weight oxford cloth, all milled in England also has a gorgeously soft hand to it and you wouldn't be the only one to be mistakenly think there was a hint of silk in it.
But honestly, what makes these "better" is the fact that these are made right here in the US, and right here in the NY Metro area. As consumer ourselves, knowing we're helping the American economy and in particular our local NYC economy means more to us than anything. For decades we were taught that if it was luxurious (read expensive) and "better" it had to come from Europe. We think our ties challenge that notion. American made clothing was meant to "stand the test of time" and be "durable"...words you'd associate with workwear and tools, but not with #menswear. We've left the luxury to the Italians, and the French, and the English. Our customers come from all over the world, and all walks of life, from down the street, to 12,000 miles away, and we think they'd agree with us on that.
I also think what separates us is passion. We don't do this because we have to, we do it because we love it. Literally. When it comes to 99% of other makers this is their livelihood. They need to sell. For us, we make what we like, the way we like it. We've experienced the best of what brands around the world have to offer, and we feel we've taken what was good, cut out what wasn't, and made it our own here with YH. But we don't need to focus solely on the income, we focus on the outcome. With bigger businesses, the bottom line counts more. We don't price to wholesale, are extremely selective in who we work with, and how we work, and we feel it makes us better. We're proud to work small, and we also recognize that it may not be sustainable long term, we will work to ensure that the quality will always be there. We're not in this as investors, or see this as a way to "make it" and we think it's what separates us from just about everyone else. Don't get us wrong, we know there is quality out there, but we feel we're just as good, with that little extra that makes us different.
That, and the fact that no other American shirt makers do what we do. We use single needle construction on all of our shirts and they are ALL cut entirely by hand. Most of the other shirt makers are computer cut with a massive machine and double needle glued at the side seam. It saves a bunch of labor but just doesn't hold up as well to multiple cleanings.